WASHINGTON, D.C. — Alliance for Automotive Innovation today announced software company Campfire Interactive has joined the association’s growing roster of automakers, suppliers, battery manufacturers and autonomous vehicle and technology companies.
Based in Ann Arbor, Michigan, Campfire provides an AI-enabled profit optimization and management software platform specifically built for Tier 1 and Tier 2 automotive suppliers. The platform unifies forecasting, quoting and program execution, and continuously analyzes cost drivers, customer program changes and market dynamics – helping suppliers navigate volatility, manage costs and make better-informed business decisions.
John Bozzella, president and CEO of Alliance for Automotive Innovation, said: “Innovation isn’t limited to the technologies inside a vehicle. It also includes tools that help auto companies plan, compete and adapt to changing business and market conditions. Campfire provides valuable automotive software and AI expertise to our membership, and we’re pleased to welcome the company to the association.”
Alex George, CEO, Campfire Interactive, said: “Automotive suppliers are operating in one of the most volatile environments the industry has ever seen, and the decisions they make on quoting, forecasting and program profitability have never mattered more. Joining the alliance gives us a seat at the table alongside the automakers and suppliers shaping the future of this industry, and we look forward to contributing our perspective on how better data and AI can help suppliers stay competitive and resilient.”
About Alliance for Automotive Innovation
From the manufacturers producing most vehicles sold in the U.S. to autonomous vehicle innovators to equipment suppliers, battery producers and semiconductor makers – Alliance for Automotive Innovation represents the full auto industry, a sector supporting 11 million American jobs and more than 5 percent of the economy. Active in Washington, D.C., and all 50 states, the association is committed to a cleaner, safer and smarter personal transportation future. www.theautos.org
About Campfire Interactive
Campfire Interactive is the leader in portfolio profitability management software for automotive and industrial suppliers. Campfire empowers commercial and finance teams with a unified platform that replaces spreadsheets and fragmented systems – enabling faster quotes, smarter forecasts and stronger margins across the entire commercial lifecycle. www.campfire-interactive.com