Wisconsin is an Auto State

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Auto industry workers: a technician in a hard hat, an assembler at a workbench, a designer sketching a car, and a battery-line worker.

127.3K Jobs

Automaker Facilities

Built in Wisconsin

Facility	Organization	City	State	Type
GM Financial -- Milwaukee Branch Office	General Motors Company	Brookfield	Wisconsin	Offices & Training Centers
Customer Care & Aftersales -- Parts Distribution Center -- Hudson	General Motors Company	Hudson	Wisconsin	Logistics
Milwaukee Parts Distribution Center	Stellantis NV	Milwaukee	Wisconsin	Logistics
Parts Distribution Center Wisconsin	Volkswagen Group	Pleasant Prairie	Wisconsin	Logistics
Twin Cities High Velocity Center	Ford Motor Company	Menomonie	Wisconsin	Logistics

Explore Facilities

See a List of All Facilities Across Wisconsin.

Explore Nationwide Facilities

Source: Alliance for Automotive Innovation — Member Facility Directory, Wisconsin, 2024.

Tax Revenue Generation

$1.15B

in state tax revenue generated by the automotive industry’s economic activity.

of total state tax revenue

$722.30M

Federal income taxes

$1.90B

Vehicle use tax / licenses / fees

$545.74M

New vehicle sales taxes

$131.70M

Parts & services sales tax

$95.92M

Corporate profits taxes

$319.26M

Used vehicle sales taxes

Source: Multi-industry contribution analysis of the economic impact of automotive manufacturing, selling, repairing, renting, and additional maintenance modeled using IMPLAN economic analysis data software, 2023 data year.

Vehicles Sold

234.7K

2024 Vehicle Sales

$10.91B

The average age of Wisconsin vehicles is 12.1 years

Compared to the national average of 12.2 years

Source: Compiled by Alliance for Automotive Innovation with data provided by S&P Global Mobility, sales figures represent new vehicle registrations between January 1, 2024 - December 31, 2024; average age compiled by Alliance for Automotive Innovation with data provided by S&P Global Mobility, vehicles in operation as of December 31, 2024; New vehicle sales revenue derived from NADA Data.

234.7K

new vehicles sold across Wisconsin in 2024

Purchases ByBody Style

144.4K UVs (61.55%)
51.1K Pickups (21.78%)
26.8K Cars (11.41%)
12.3K Vans/Minivans (5.26%)

Purchases ByPowertrain

223.5K ICE / Hybrid (95.24%)
8.7K Electric (3.70%)
2.5K Plug-in Hybrid (1.07%)

Source: Registration figures compiled by Alliance for Automotive Innovation with data provided by S&P Global Mobility as of December 31, 2024; new purchase figures compiled by Alliance for Automotive Innovation with data provided by S&P Global Mobility representing new vehicle registrations between January 1, 2024 – December 31, 2024.

Employment

Jobs Across the State

Headquarters, assembly plants, R&D centers, and supplier operations across the state — led by Wisconsin’s largest automotive employers.