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Wisconsin is an Auto State

127.3K Jobs

Powered by Wisconsin’s Auto Industry

Industry Impact

Every Job Tells a Story

Wisconsin’s auto industry supports an estimated 127,297 jobs — from assembly lines to engineering labs, supply chain logistics to dealership floors.

234.7K

New Vehicles Sold

$65,651

Average labor income per auto job

$8.36B

Annual Labor Income

3%

Share of Wisconsin Jobs Supported

4%

of Economy

$15.21B

State GDP

Source: U.S. Bureau of Labor Statistics, Bureau of Economic Analysis, and IHS Markit / S&P Global Mobility — Wisconsin, 2024.

Automaker Facilities

Built in Wisconsin

Facility Organization City State Type
GM Financial -- Milwaukee Branch Office General Motors Company Brookfield Wisconsin Offices & Training Centers
Customer Care & Aftersales -- Parts Distribution Center -- Hudson General Motors Company Hudson Wisconsin Logistics
Milwaukee Parts Distribution Center Stellantis NV Milwaukee Wisconsin Logistics
Parts Distribution Center Wisconsin Volkswagen Group Pleasant Prairie Wisconsin Logistics
Twin Cities High Velocity Center Ford Motor Company Menomonie Wisconsin Logistics
Explore Nationwide Facilities
Source: Alliance for Automotive Innovation — Member Facility Directory, Wisconsin, 2024.

Tax Revenue Generation

$1.15B

in state tax revenue generated by the automotive industry’s economic activity.

5%

of total state tax revenue

$722.30M

Federal income taxes

$1.90B

Vehicle use tax / licenses / fees

$545.74M

New vehicle sales taxes

$131.70M

Parts & services sales tax

$95.92M

Corporate profits taxes

$319.26M

Used vehicle sales taxes

Source: Multi-industry contribution analysis of the economic impact of automotive manufacturing, selling, repairing, renting, and additional maintenance modeled using IMPLAN economic analysis data software, 2023 data year.

Vehicles Sold

234.7K

2024 Vehicle Sales

$10.91B

The average age of Wisconsin vehicles is 12.1 years

Compared to the national average of 12.2 years

Source: Compiled by Alliance for Automotive Innovation with data provided by S&P Global Mobility, sales figures represent new vehicle registrations between January 1, 2024 - December 31, 2024; average age compiled by Alliance for Automotive Innovation with data provided by S&P Global Mobility, vehicles in operation as of December 31, 2024; New vehicle sales revenue derived from NADA Data.

New vehicle purchases and registrations

234.7K

new vehicles sold across Wisconsin in 2024

Purchases ByBody Style

  • 144.4K UVs (61.55%)
  • 51.1K Pickups (21.78%)
  • 26.8K Cars (11.41%)
  • 12.3K Vans/Minivans (5.26%)

Purchases ByPowertrain

  • 223.5K ICE / Hybrid (95.24%)
  • 8.7K Electric (3.70%)
  • 2.5K Plug-in Hybrid (1.07%)

Source: Registration figures compiled by Alliance for Automotive Innovation with data provided by S&P Global Mobility as of December 31, 2024; new purchase figures compiled by Alliance for Automotive Innovation with data provided by S&P Global Mobility representing new vehicle registrations between January 1, 2024 – December 31, 2024.

Activity at Ports

Wisconsin’s Auto Trade Footprint

Wisconsin ports moved $10.8K in automotive trade in 2024 alone. Past-decade totals reach $246.41M.

2024 Imports

2024 Exports

$10.8K

Vehicles & parts entering WI ports

—

Vehicles & parts shipped from WI ports

Past Decade Totals

$244.83M

Vehicles & parts entering WI ports

$1.58M

Vehicles & parts shipped from WI ports

Source: U.S. Census Bureau, U.S. International Trade Statistics — Wisconsin ports of entry, 2024.

Fueling

Wisconsin’s Fueling Network

Gasoline still anchors the network statewide, with 720 public EV charging stations across Wisconsin.

Gasoline Stations

2,900

EV Level 2 Charging Ports

1,097

EV DC Fast Charging Ports

624

Source: U.S. Department of Energy, Alternative Fuels Data Center — Wisconsin, 2024.

Consumers

68% of Wisconsin households own their homes, and 75% of workers drive alone to work.

Median Household Income

$74.6K

Owner Occupied Housing

68%

Rental Occupied Housing

32%

Commutingto Work

  • Drove Alone to Work (75%)
  • Worked from Home (12%)
  • Carpooled (8%)
  • Other (4%)
  • Public Transit (1%)

HousingType

  • Single-Family (66%)
  • 20+ Unit Buildings (9%)
  • 2-4 Units (9%)
  • 5-9 Units (5%)
  • 1-Unit (Attached) (4%)
  • 10-19 Units (4%)
  • Mobile / RV / Boat (3%)

Source: Figures compiled by Alliance for Automotive Innovation with data provided U.S. Census Bureau’s American Community Survey 2023.

Employment

Jobs Across the State

Headquarters, assembly plants, R&D centers, and supplier operations across the state — led by Wisconsin’s largest automotive employers.

Source: Alliance for Automotive Innovation — Member Facility Directory, Wisconsin, 2024.

  • 95

    Employees

    Stellantis NV

    Milwaukee Parts Distribution Center

  • 37

    Employees

    Volkswagen Group

    Parts Distribution Center Wisconsin

  • 22

    Employees

    Ford Motor Company

    Twin Cities High Velocity Center

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