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South Dakota is an Auto State

23.9K Jobs

Powered by South Dakota’s Auto Industry

Industry Impact

Every Job Tells a Story

South Dakota’s auto industry supports an estimated 23,923 jobs — from assembly lines to engineering labs, supply chain logistics to dealership floors.

38.4K

New Vehicles Sold

$64,346

Average labor income per auto job

$1.54B

Annual Labor Income

4%

Share of South Dakota Jobs Supported

4%

of Economy

$2.66B

State GDP

Source: U.S. Bureau of Labor Statistics, Bureau of Economic Analysis, and IHS Markit / S&P Global Mobility — South Dakota, 2024.

Automaker Facilities

Built in South Dakota

Explore Nationwide Facilities
Source: Alliance for Automotive Innovation — Member Facility Directory, South Dakota, 2024.

Vehicles Sold

38.4K

2024 Vehicle Sales

$1.80B

The average age of South Dakota vehicles is 14.5 years

Compared to the national average of 12.2 years

Source: Compiled by Alliance for Automotive Innovation with data provided by S&P Global Mobility, sales figures represent new vehicle registrations between January 1, 2024 - December 31, 2024; average age compiled by Alliance for Automotive Innovation with data provided by S&P Global Mobility, vehicles in operation as of December 31, 2024; New vehicle sales revenue derived from NADA Data.

New vehicle purchases and registrations

38.4K

new vehicles sold across South Dakota in 2024

Purchases ByBody Style

  • 21.3K UVs (55.55%)
  • 13.2K Pickups (34.31%)
  • 2.7K Cars (7.06%)
  • 1.2K Vans/Minivans (3.08%)

Purchases ByPowertrain

  • 37.4K ICE / Hybrid (97.27%)
  • 644 Electric (1.68%)
  • 404 Plug-in Hybrid (1.05%)

Source: Registration figures compiled by Alliance for Automotive Innovation with data provided by S&P Global Mobility as of December 31, 2024; new purchase figures compiled by Alliance for Automotive Innovation with data provided by S&P Global Mobility representing new vehicle registrations between January 1, 2024 – December 31, 2024.

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