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Colorado is an Auto State

134.0K Jobs

Powered by Colorado’s Auto Industry

Industry Impact

Every Job Tells a Story

Colorado’s auto industry supports an estimated 133,952 jobs — from assembly lines to engineering labs, supply chain logistics to dealership floors.

285.4K

New Vehicles Sold

$73,590

Average labor income per auto job

$9.86B

Annual Labor Income

3%

Share of Colorado Jobs Supported

3%

of Economy

$16.62B

State GDP

Source: U.S. Bureau of Labor Statistics, Bureau of Economic Analysis, and IHS Markit / S&P Global Mobility — Colorado, 2024.

Automaker Facilities

Built in Colorado

Facility Organization City State Type
Denver Test Lab Honda Denver Colorado R&D / Engineering
American Honda Motor Co., Inc. Zone Office Honda Englewood Colorado Offices & Training Centers
Denver Regional Office Ford Motor Company Greenwood Village Colorado Offices & Training Centers
Ford Credit Colorado Springs Business Center Ford Motor Company Colorado Springs Colorado Offices & Training Centers
GM Financial -- Denver Branch Office General Motors Company Greenwood Village Colorado Offices & Training Centers
Subaru Service Training Center - Denver Subaru Aurora Colorado Offices & Training Centers
Western Region Subaru Glendale Colorado Offices & Training Centers
Western Region - Zone 1 Denver (DEN) Subaru Glendale Colorado Offices & Training Centers
Customer Care & Aftersales - Parts Distribution Center - Denver General Motors Company Aurora Colorado Logistics
Denver High Velocity Center VC Ford Motor Company Denver Colorado Logistics
Denver Parts Distribution Center Stellantis NV Denver Colorado Logistics
RDC - Denver Subaru Aurora Colorado Logistics
American Honda Education Corp Honda Estes Park Colorado Other
Explore Nationwide Facilities
Source: Alliance for Automotive Innovation — Member Facility Directory, Colorado, 2024.

Vehicles Sold

285.4K

2024 Vehicle Sales

$11.65B

The average age of Colorado vehicles is 13.1 years

Compared to the national average of 12.2 years

Source: Compiled by Alliance for Automotive Innovation with data provided by S&P Global Mobility, sales figures represent new vehicle registrations between January 1, 2024 - December 31, 2024; average age compiled by Alliance for Automotive Innovation with data provided by S&P Global Mobility, vehicles in operation as of December 31, 2024; New vehicle sales revenue derived from NADA Data.

New vehicle purchases and registrations

285.4K

new vehicles sold across Colorado in 2024

Purchases ByBody Style

  • 182.6K UVs (63.99%)
  • 53.2K Pickups (18.64%)
  • 39.5K Cars (13.83%)
  • 10.1K Vans/Minivans (3.54%)

Purchases ByPowertrain

  • 221.6K ICE / Hybrid (77.66%)
  • 47.4K Electric (16.60%)
  • 16.4K Plug-in Hybrid (5.74%)

Source: Registration figures compiled by Alliance for Automotive Innovation with data provided by S&P Global Mobility as of December 31, 2024; new purchase figures compiled by Alliance for Automotive Innovation with data provided by S&P Global Mobility representing new vehicle registrations between January 1, 2024 – December 31, 2024.

Employment

Jobs Across the State

Headquarters, assembly plants, R&D centers, and supplier operations across the state — led by Colorado’s largest automotive employers.

Source: Alliance for Automotive Innovation — Member Facility Directory, Colorado, 2024.

  • 381

    Employees

    Ford Motor Company

    Ford Credit Colorado Springs Business Center

  • 73

    Employees

    General Motors Company

    Customer Care & Aftersales - Parts Distribution Center - Denver

  • 50

    Employees

    Stellantis NV

    Denver Parts Distribution Center

  • 29

    Employees

    Ford Motor Company

    Denver High Velocity Center VC

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