Colorado is an Auto State
134.0K Jobs
Powered by Colorado’s Auto Industry
Industry Impact
Every Job Tells a Story
Colorado’s auto industry supports an estimated 133,952 jobs — from assembly lines to engineering labs, supply chain logistics to dealership floors.
285.4K
New Vehicles Sold
$73,590
Average labor income per auto job
$9.86B
Annual Labor Income
3%
Share of Colorado Jobs Supported
3%
of Economy
$16.62B
State GDP
Source: U.S. Bureau of Labor Statistics, Bureau of Economic Analysis, and IHS Markit / S&P Global Mobility — Colorado, 2024.
Automaker Facilities
Built in Colorado
| Facility | Organization | City | State | Type |
|---|---|---|---|---|
| Denver Test Lab | Honda | Denver | Colorado | R&D / Engineering |
| American Honda Motor Co., Inc. Zone Office | Honda | Englewood | Colorado | Offices & Training Centers |
| Denver Regional Office | Ford Motor Company | Greenwood Village | Colorado | Offices & Training Centers |
| Ford Credit Colorado Springs Business Center | Ford Motor Company | Colorado Springs | Colorado | Offices & Training Centers |
| GM Financial -- Denver Branch Office | General Motors Company | Greenwood Village | Colorado | Offices & Training Centers |
| Subaru Service Training Center - Denver | Subaru | Aurora | Colorado | Offices & Training Centers |
| Western Region | Subaru | Glendale | Colorado | Offices & Training Centers |
| Western Region - Zone 1 Denver (DEN) | Subaru | Glendale | Colorado | Offices & Training Centers |
| Customer Care & Aftersales - Parts Distribution Center - Denver | General Motors Company | Aurora | Colorado | Logistics |
| Denver High Velocity Center VC | Ford Motor Company | Denver | Colorado | Logistics |
| Denver Parts Distribution Center | Stellantis NV | Denver | Colorado | Logistics |
| RDC - Denver | Subaru | Aurora | Colorado | Logistics |
| American Honda Education Corp | Honda | Estes Park | Colorado | Other |
Explore Facilities
See a List of All Facilities Across Colorado.
Tax Revenue Generation
$914.56M
in state tax revenue generated by the automotive industry’s economic activity.
5%
of total state tax revenue
$946.49M
Federal income taxes
$1.22B
Vehicle use tax / licenses / fees
$337.93M
New vehicle sales taxes
$81.55M
Parts & services sales tax
$68.74M
Corporate profits taxes
$197.69M
Used vehicle sales taxes
Source: Multi-industry contribution analysis of the economic impact of automotive manufacturing, selling, repairing, renting, and additional maintenance modeled using IMPLAN economic analysis data software, 2023 data year.
Vehicles Sold
285.4K
2024 Vehicle Sales
$11.65B
The average age of Colorado vehicles is 13.1 years
Compared to the national average of 12.2 years
Source: Compiled by Alliance for Automotive Innovation with data provided by S&P Global Mobility, sales figures represent new vehicle registrations between January 1, 2024 - December 31, 2024; average age compiled by Alliance for Automotive Innovation with data provided by S&P Global Mobility, vehicles in operation as of December 31, 2024; New vehicle sales revenue derived from NADA Data.
New vehicle purchases and registrations
285.4K
new vehicles sold across Colorado in 2024
Purchases ByBody Style
- 182.6K UVs (63.99%)
- 53.2K Pickups (18.64%)
- 39.5K Cars (13.83%)
- 10.1K Vans/Minivans (3.54%)
Purchases ByPowertrain
- 221.6K ICE / Hybrid (77.66%)
- 47.4K Electric (16.60%)
- 16.4K Plug-in Hybrid (5.74%)
5.54M
vehicles registered across Colorado in 2024
Registrations ByBody Style
- 2.55M UVs (47.34%)
- 1.36M Cars (25.20%)
- 1.25M Pickups (23.09%)
- 235.6K Vans/Minivans (4.37%)
Registrations ByPowertrain
- 5.37M ICE / Hybrid (96.90%)
- 123.9K Electric (2.24%)
- 47.6K Plug-in Hybrid (0.86%)
- 9 Fuel Cell (0.00%)
Source: Registration figures compiled by Alliance for Automotive Innovation with data provided by S&P Global Mobility as of December 31, 2024; new purchase figures compiled by Alliance for Automotive Innovation with data provided by S&P Global Mobility representing new vehicle registrations between January 1, 2024 – December 31, 2024.
Activity at Ports
Colorado’s Auto Trade Footprint
Colorado ports moved $7.18M in automotive trade in 2024 alone, led by exports to Germany. Past-decade totals reach $51.88M.
2024 Imports
2024 Exports
$6.20M
Vehicles & parts entering CO ports
$984.3K
Vehicles & parts shipped from CO ports
Past Decade Totals
$42.38M
Vehicles & parts entering CO ports
$9.50M
Vehicles & parts shipped from CO ports
Source: U.S. Census Bureau, U.S. International Trade Statistics — Colorado ports of entry, 2024.
Fueling
Colorado’s Fueling Network
Gasoline still anchors the network statewide, with 2,342 public EV charging stations across Colorado.
Gasoline Stations
2,204
EV Level 2 Charging Ports
4,473
EV DC Fast Charging Ports
1,104
Source: U.S. Department of Energy, Alternative Fuels Data Center — Colorado, 2024.
Consumers
66% of Colorado households own their homes, and 66% of workers drive alone to work.
Median Household Income
$92.9K
Owner Occupied Housing
66%
Rental Occupied Housing
34%
Commutingto Work
- Drove Alone to Work (66%)
- Worked from Home (20%)
- Carpooled (8%)
- Other (5%)
- Public Transit (2%)
HousingType
- Single-Family (61%)
- 20+ Unit Buildings (13%)
- 1-Unit (Attached) (8%)
- 10-19 Units (6%)
- 2-4 Units (5%)
- 5-9 Units (5%)
- Mobile / RV / Boat (3%)
Source: Figures compiled by Alliance for Automotive Innovation with data provided U.S. Census Bureau’s American Community Survey 2023.
Employment
Jobs Across the State
Headquarters, assembly plants, R&D centers, and supplier operations across the state — led by Colorado’s largest automotive employers.
Source: Alliance for Automotive Innovation — Member Facility Directory, Colorado, 2024.
-
381
Employees
Ford Motor Company
Ford Credit Colorado Springs Business Center
-
73
Employees
General Motors Company
Customer Care & Aftersales - Parts Distribution Center - Denver
-
50
Employees
Stellantis NV
Denver Parts Distribution Center
-
29
Employees
Ford Motor Company
Denver High Velocity Center VC
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